We turn business data into advice, resources, and connections that drive better development results, helping bridge the gaps from the executive suite to the front lines.
We turn business data into solutions that drive better results, helping bridge the gaps from the executive suite to the front lines.

Why We're Here
Learn. Share.Profit. Progress.
Business is an endless cycle of investments and deliverables where success is built on mastering the fundamentals, allocating capital at scale, and adjusting to market changes. We believe that you are a driving force regardless of where you fit in the value chain. First, by bringing useful products and services to market, turning investments into profits; then by giving back through consumption, charity and taxes. Profit drives progress allowing savings to flow into growth and development, helping the best ideas emerge and the best investments win.
We believe that when business leaders make better decisions and build more valuable companies that in turn better serves the greater good. Key Bridge was founded by Jonathan Poland after nearly two decades of work across the capital markets, picking winners from losers, and helping investors significantly outperform the broad market indexes. Today, that translates into unique perspectives for better business development.

What We Do
We advise leadersThey build businesses
Key Bridge is a membership-based business advisory and development platform supporting owners, operators, and organizations across every stage of growth. The service is designed to follow members throughout their journey as long as there are improvements to make and value to add. Most challenges do not arrive neatly scoped or on predictable timelines. Important decisions often sit in the space between strategy and execution too complex for ad-hoc advice, not suited to traditional consulting.
Members use Key Bridge as a standing partner to help think through decisions, structure initiatives, coordinate work, explore opportunities, and move forward with greater confidence. Sometimes the work is strategic. Sometimes it is operational. Often it is simply having an experienced counterpart available when trade-offs need to be made. We do not sell projects or predefined services. We support businesses as they evolve, focusing on improving outcomes over time rather than delivering isolated outputs.
To that end, we take a student first approach to working with each member, even if we’re well versed in industry data and norms. From there we have an old school mindset to growth and development: Make more than you spend; use that profit to improve quality, value, and impact so that the business can survive and grow.
During the first 90 days, we take a broad view of your business quickly building a working understanding of the structure, objectives, constraints, priorities, and potential. From there, the relationship adapts as your business needs change allowing for ongoing support, coordinate execution, and help moving initiatives forward as needs arise. More importantly, we charge flat quarterly fees designed to align incentives and remove the friction of constant scoping, approvals, or renegotiation.

What to Expect
A Partnerfor the Pursuit
(minus the equity)
Key Bridge acts as an ongoing strategic advisor for the development of your business, supporting decisions that influence sales performance, profitability, and enterprise value. Our role is not to manage operations or execute day-to-day work, but to remain closely aligned with key leaders as the business evolves to maximize value of capital allocation.
Who Key Bridge Is Designed For
Key Bridge is designed for business leaders who carry responsibility for outcomes. Our members include business owners, entrepreneurs, senior executives (CxOs and VPs), department heads, and managers with P&L accountability. Membership is best suited for individuals who value independent judgment, understand the leverage of a dedicated business advisor, and are committed to improving decision quality, operational effectiveness, and long-term impact regardless of the current size or maturity of their organization.
How Membership Creates Value
Key Bridge supports businesses across all stages of development by helping identify, frame, and solve complex growth and improvement challenges. This may involve clarifying product-market fit, determining where and how to grow revenue, improving operational performance, or addressing more advanced structural and strategic issues. In practice, this means adapting our playbook and framework to your specific business and industry in order to drive measurable, durable progress.
Membership Fees and Billing Structure
Membership dues are billed in advance and collected at the beginning of each calendar quarter (January, April, July, and October). Additional costs may apply when third-party goods or services are required. Key Bridge does not receive commissions, referral fees, or other compensation from those providers.
Membership dues may be adjusted over time to reflect changes in scope, including business size or complexity, the number of supported users, the depth of advisory involvement, analytical or systems requirements, or expansion into new markets or initiatives. Any adjustments are discussed in advance. There are no surprise fees or retroactive changes. The objective is alignment with the business as it evolves not fee maximization.
Quarterly Billing Philosophy
Key Bridge operates on a quarterly cadence because most strategic planning, resource allocation, and performance evaluation occurs at the quarterly level rather than month-to-month. Quarterly billing reinforces continuity of work, outcome-oriented thinking, and long-term decision quality, while avoiding the distortions created by hourly tracking or short-term utilization metrics. This structure preserves flexibility while supporting sustained progress.
Scope and Limitations
Key Bridge exists to improve decision quality, not to assume responsibility for decisions or execution. We do not provide legal, tax, accounting, or investment advice, and we do not draft documents, manage assets, handle funds, or act as a fiduciary, agent, broker, or intermediary.
The platform does not perform operational work, regulatory filings, compliance activities, or transactional execution, and it is not a sales, marketing, recruiting, or placement service. Key Bridge is designed to supplement your existing team. Where appropriate, we may help identify and evaluate external service providers, but all execution, responsibility, and final authority remain with you and your organization.
Flexibility and Commitment
There are no long-term contracts or mandatory commitments. Membership is billed quarterly, and members may pause or cancel at the end of any quarter. Continuation is always optional. If it’s not the right fit for you during the first month of service, we’ll give you back 50% of your registration fee.
Our goal is to build long-term relationships by delivering value well in excess of cost, not by contractual obligation. Member participation levels and user access may be adjusted over time as business needs change. This structure is intended to reduce downside risk while maintaining alignment. If it is not the right fit, there are no hard feelings.

What's Required
Upholding IntegrityIn Service of Quality
To make the most of your membership at Key Bridge, here are a few things we ask of you – these loose requirements help us deliver the greatest value to your work and business.
Clear Objectives
We must have or create a well defined vision for what you want to achieve. This includes growth targets, operational efficiency, market entry and the specific challenges and opportunities you need to address, while aligning on priorities to ensure our efforts are focused on what matters most.
Transparency and Openness
Key Bridge turns data into solutions. The ability to disclosure relevant business data, metrics, and operations means we can collaborate faster with trust. Honest communication about current constraints, including financial, personnel, or structural limitations. Willingness to share context on past initiatives and lessons learned. We have a strict privacy policy and everything you share is strictly confidential unless otherwise stated.
Commitment to Collaboration
Active participation in implementation including direct access to individuals with decision-making authority, if necessary. Regular and constructive feedback to ensure solutions align with expectations. Availability for timely reviews, approvals, and discussions. Empowerment to act on recommendations without excessive delays. A working relationship that supports learning, experimentation, and innovation.
Resources and Accessibility
Designation of a point of contact to coordinate internally and externally. Allocation of time and resources to support research, implementation, and follow-ups. Access to critical systems, processes, or teams to diagnose issues and implement solutions.
Adapting to Change
Open-mindedness to explore new strategies, tools, and methodologies. Ability to pivot or adjust plans based on real-time insights and evolving circumstances. Readiness to possibly challenge the status quo for long-term growth and improvement.
Realistic Expectations
A clear understanding of the timelines required to measure and achieve results. Acknowledgment that complex challenges may require phased approaches or iterations. Patience and persistence to sustain efforts through implementation.
Financial Commitment
Understanding of the investment required to create and implement solutions effectively, solve improvement and growth problems. Agreement to allocate budget for necessary tools, systems, or resources to achieve the goals desired. Typically, we recommend having a minimum annual turnover of $500,000 before joining.
Measuring Results and Accountability
Agreement on key performance indicators (KPIs) to track progress. Regular reporting and reviews within each quarterly cycle to assess achievements and address gaps. Shared accountability to ensure timely actions on recommendations.
“I started Key Bridge in 2014 with the idea of small business rollup. The second iteration was subscription based consulting. In 2019 we switched to a membership model, which over time has expanded into more of a platform for business development.”
Jonathan Poland
Founder & CEO

