Non-Alcoholic Beverages
Companies in this industry manufacture and market liquid refreshments that do not contain alcohol, including carbonated soft drinks, juices, bottled water, and energy drinks.
Why it exists
To deliver hydration, flavor, stimulation, and functional benefits without alcohol.
Why it’s necessary
It serves health, convenience, energy, and lifestyle needs at massive daily consumption scale.
Key components
Water access & purification
Flavor & functional additives
Bottling & packaging
Cold-chain & retail distribution
How to evaluate businesses
Brand velocity, shelf penetration, unit economics per SKU, distributor dependence, marketing efficiency, and innovation cadence are critical. Watch sugar regulation and health-driven category shifts.
How the industry could be improved
Smarter ingredient transparency, AI-driven flavor testing, better water stewardship, dynamic pricing by channel, and packaging redesign for reuse and recycling.