Leisure
This broad industry includes companies that provide recreational experiences, such as cruise lines, theme parks, fitness centers, and professional sports franchises.
Why it exists
Leisure exists to structure recreation, entertainment, and experiential consumption.
Why it’s necessary
Humans require rest, play, and stimulation to sustain productivity and wellness.
Key components
Theme parks & attractions
Fitness & recreation facilities
Hobby & experience providers
Membership-based venues
How to evaluate businesses
Attendance stability, pricing power, capacity utilization, and recurring membership penetration shape earnings durability.
How the industry could be improved
Dynamic capacity management, digital membership ecosystems, mixed-reality experiences, and smarter experiential bundling could expand margins.