Entertainment
This broad industry creates and distributes leisure content, including motion pictures, music recordings, and live performance events, designed to amuse and engage mass audiences.
Why it exists
Entertainment exists to satisfy human demand for storytelling, emotion, escape, status, and shared cultural experience.
Why it’s necessary
It shapes identity, social cohesion, consumer behavior, and even political narratives. It is both economic engine and social infrastructure.
Key components
Film, TV, music, and live production
Talent management
Distribution platforms
Merchandising and licensing
How to evaluate businesses
Hit rate, IP ownership, franchise longevity, distribution leverage, and content amortization efficiency matter more than raw volume. The best businesses convert single hits into multi-decade monetization ecosystems.
How the industry could be improved
More data-driven content greenlighting, smarter franchise management, dynamic pricing for releases, global-first thinking at development stage, and AI-enabled post-production efficiency.