Crisis Management
The process by which an organization prepares for and deals with disruptive and unexpected events such as PR scandals, cyberattacks, or natural disasters that threaten to harm the organization.
What Is It
Crisis management involves preparing for, responding to, and recovering from disruptive events like financial shocks, operational failures, reputational issues, or external threats.
Why It’s Important
Crises are inevitable. The difference between failure and recovery lies in preparation and leadership. Poor crisis response amplifies damage and erodes trust.
Best Practices
Develop response plans in advance
Define decision authority
Communicate clearly and quickly
Prioritize safety and integrity
Learn from each crisis
Key Insights
Speed matters more than perfection
Transparency builds credibility
Leadership is tested under pressure