Broadcasting
This sector involves the licensing and distribution of audio and video content to dispersed audiences via over-the-air radio waves, cable television, or satellite signals.
Why it exists
Broadcasting exists to distribute live and scheduled audio-visual content to mass audiences.
Why it’s necessary
It remains the most efficient way to reach millions simultaneously for news, sports, culture, and emergency information.
Key components
Content production
Distribution networks (terrestrial, cable, satellite)
Advertising sales
Licensing and syndication
How to evaluate businesses
Audience reach, ad pricing power, affiliate fees, content cost discipline, and sports rights exposure drive outcomes. Political cycles, sports contracts, and viewer fragmentation heavily influence results.
How the industry could be improved
Hybrid broadcast-streaming models, better audience measurement across platforms, AI-driven ad insertion, and direct data ownership instead of full reliance on third-party measurement firms.