Brewers
This industry engages in the brewing, fermentation, and bottling of malt-based beverages, primarily producing various styles of beer for wholesale and retail distribution.
Why it exists
Brewers exist to ferment grains into alcoholic beverages that serve social, cultural, and recreational purposes.
Why it’s necessary
Alcohol consumption is deeply embedded in social ritual, hospitality, and leisure. Beer in particular is a low-cost, mass-consumption product that scales globally.
Key components
Brewing facilities
Sourcing (barley, hops, water, yeast)
Branding & marketing
Distribution (direct-to-retail, on-premise)
How to evaluate businesses
Focus on brand strength, pricing power, distribution scale, margin stability, exposure to premium vs mass segments, and marketing efficiency. Track volume vs price mix, route-to-market control, and regulatory/tax exposure.
How the industry could be improved
Smarter demand forecasting, hyper-localized product launches, lower-water brewing processes, automation in fermentation and packaging, and better direct-to-consumer loyalty ecosystems.