Consumer Service to Business Service
A movie theater rents out theaters during business hours for events, conferences and meetings.

Consumer Service to Consumer Service
A cafe in a business district is only busy on business days. In order to increase revenue on weekends they host community organized events such as a repair cafe.

Consumer Product to Business Product
A mobile device that is mostly purchased by consumers develops office productivity apps and begins to sell directly to businesses with personal selling techniques.

Customer Product to Consumer Product
Selling a product to a new market to serve a different customer need. For example, selling packages of baking soda as an air freshener for a refrigerator.

Customer Product to Consumer Service
Offering a product as a service such as a solar panel system that is sold as a utility service with a monthly electric bill as opposed to a upfront purchase of the system.

Business Service to Consumer Service
A corporate catering service begins to target weddings and other private events.

Business Service to Business Service
A customer service outsourcing firm begins to sell its service for internal processes such as an IT help desk that serves internal customers of a firm.

Business Product to Consumer Product
Marketing business products such as high-end office chairs known for their ergonomics to employees working from home.

Business Product to Business Product
Finding a new use for a business product. For example, offering to brand standard office stationery such as sticky notes such that they become promotional items that can be given to clients.

Business Product to Business Service
Offering business equipment with leasing, maintenance, management and other value added services. For example, selling a coffee service as opposed to a coffee maker.